Let’s face it, when you’re sitting on a digital treasure chest of history, culture, and knowledge like the Internet Archive, your interface should feel like an exciting portal, not a dusty attic.

This rebranding and redesign of the Internet Archive was a solo exploration in turning a dense, dated layout into something clean, inviting, and easy to explore, without losing the gravitas of what it stands for.

The design focuses on clarity, usability, and visual harmony, creating an experience that feels less like sifting through records and more like uncovering stories.